da wazamba： What happens next for EA Sports following their split from FIFA? Well, the potential is 'limitless'

da dobrowin： EA Sports FC will hit screens across the world in 2023 in what will be EA Sports' first football video game title since their split from long-standing partner FIFA in 2022.

The conclusion of a three-decade-long association sparked plenty of intrigue in the community, with fans of the famous FIFA franchise now eagerly anticipating what EA has in store.

EA Sports Vice President of Brand, David Jackson, recently spoke to the Footballco Business Podcast about what the future holds for the new game and his excitement about the "limitless" potential he feels has now opened up for them since the parting of ways with FIFA.

Here, GOAL brings you a few things we learned from the conversation.

Getty'Limitless potential' of EA Sports FC

The split from FIFA has ostensibly freed EA Sports up in a business sense and, accordingly, they are now much more flexible in terms of how they can respond to the desires and needs of the gamers who play their game. Crucially, this has facilitated a 'mindset shift' among the creative teams as they seek to expand horizons.

"We think that the growth potential there is immense," Jackson told the . "We now have limitless potential to explore new areas that some of our players are already asking for, in terms of the ability to maybe integrate broadcast highlights or content, or different access points into the game, different modes within our product is really interesting.

"But the main one – the one that we've spoken most meaningfully about with our studio team – is that it's a shift in mindset. You know, you move away from renting the farm for so long then you begin to own it and you think differently about how you curate that experience and how you build it. There are no limits on the imagination of our creative teams now and that manifests in a few ways.

"FIFA, as I said, was a fantastic partner and it authenticated and verified our platform very early on in our existence as being the de facto, authentic football experience. But, as the scope and scale of our business grows, we need to have freedom of genre, modality of play, or platform choices for our great football experience."

This means that EA Sports now has "the opportunity to explore the broadest possible dimensions of global fandom" within their game, with avenues also potentially opening up in terms of apparel, consumer goods and the realm of technology broadcast.

AdvertisementEA SportsInspiration behind new triangle logo

In any rebrand, configuring the most striking and memorable logo is a key aspect and EA Sports FC has settled on a triangular motif. So where did that particular three-pronged theme come from?

Total football, tiki-taka and Ted Lasso have all formed part of the conversation since the launch of the new logo, as Jackson explains: "Triangles are the language of the beautiful game, when you think of [Johan] Cruyff, Pep [Guardiola] and all the stuff Ted [Lasso] imagined in his weird fever dream (a reference to the tactical revelation that comes to Coach Lasso in season three).

"When we spoke to our studio team and they were talking about the triangle idea, one of the guys actually said that the very atomic unit of our game – the smallest polygon that makes up the game – they're all triangular.

"Then the very obvious one is the player indicator symbol that sits above every athlete's head in every game and that was the one that really nailed it for us. That's a symbol that is unique to our platform. Even if you put a triangle above the heads of players on a highlight reel, it would start to look like FIFA."

EA SPORTSWomen's football 'phenomenally important'

A lot more emphasis has been placed on women's football in recent iterations of FIFA and that will expand in EA Sports FC, so it is likely that we will see even more women's teams and players in the game.

Jackson said: "It's phenomenally important for us that we elevate and accelerate women's football through our platform. I think the opportunity is immense and the opportunity for us to establish a platform for women's football to grow and scale is meaningful."

He added: "There's lots of new content coming to the platform. Even in FIFA 23, we added a bunch of leagues and we'll continue to do that. People can expect that to grow and scale because we think that we can access a brand new demographic through that content and we can serve players with the content that they love and they're beginning to kind of start a lifelong love affair with those leagues."

GettyJoin the Club

In naming the new game 'EA Sports FC', the rebrand invites players to "join the club". In essence, in a world where loyalties increasingly lie with individual players, EA is privileging a community connection.

"Interestingly, the EA Sports FC name has been with us since 2011," says Jackson. "FC is a constant in the world of football, it's a fairly universally translatable suffix for a football club. The thinking and the theory has been with us for a while."